A New Suzuki Toy Box
Filed in archive by Jeff Bressler on January 22, 2008

It might have been a little difficult to figure out exactly what the Suzuki X-Head concept was at the Detroit Auto Show, but the Japanese automaker will have an unmistakable concept at the Chicago Auto Show in February - a pick-up.
The truck will be built by Nissan at its Smyrna, Tenn., plant. The Suzuki pickup will be a version of Nissan's mid-size Frontier pickup, though neither company has specified whether it will be a four-door or two-door truck, long or short bed, four- or six-cylinder. The pickup will enter production next year, and will only be sold by Suzuki in North America, and in no other global markets.
The equator
, as it should be officially named, has been registered as a trademark by the company.Though the truck will be a rebadged Nissan Frontier, it will get a new fascia and other enhancements. It's not planned to be a high-volume vehicle for Suzuki.
Even though the pick-up market is soft, this could be a cross marketing win for Suzuki, If you have any other Suzuki toys like a motorcycle or ATV this could be the vehicle to haul them.
X-Head

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