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Alternative Dealership

Filed in archive News by Jeff Bressler on March 10, 2008

ecomomotion.jpg


Ecomotion is not a typical car dealership, reports the New York Times. First, there is the coffee shop just inside the front door. Second, the cars in the showroom are small and shaped a little funny. Some have only three wheels; one is available in a zebra print. All are powered by electric motors.

Ecomotion opened last September and has so far sold about 125 automobiles, including some used hybrids that are kept in a separate showroom. Ecomotion has become one of the top-selling electric vehicle dealerships in the country, selling cars from Zap and Myers Motors.

There are now dozens of dealerships in the country selling electric vehicles, including those made by Zap, the Zenn Motor Company and Myers. Many dealerships sell models from several companies.

"Dealerships are what we need more than anything right now," said Alex Campbell, a Zap spokesman. He said there were about 50 independent dealerships that sell its car, with the majority on the West Coast.

Though there are E.V. dealerships around the country, many are taking advantage of the West Coast's fusion of car culture and green sensibilities.

Alternative power once had the alternative lifestyle image of hippielinks owners driving odd vehicles. Many dealers said that buyers were now people concerned about the environment or Hollywood types looking for eco-cachet.

For celebrities looking to make a statement, Tesla promises that its E.V. sports will hit the streets sometime this year. The first Tesla dealership is scheduled to open in Los Angeles, possibly in April. .

Buying a car from an E.V. dealership is similar to buying from a traditional dealer. Many dealerships offer test drives and financing, and service the cars they sell. But there are also differences - they could actually try to talk you out of buying the car.

The dealers said they needed to make sure the car is right for the buyer. The sales staff has to explain that driving a limited number of miles at a limited speed is feasible for most people, but not for everyone. Drivers with highway, hilly or long commutes should buy something else.


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Permalink: Alternative Dealership
Tags: Ecomotion  Myers  Motors  zap  zenn  2007  alternative+dealership  book+yours 

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