[Image Source: BMW]

As far as badge-specific nameplates go, BMW drivers have among the most Notorious of reputations on the world's highways and biways. And for good reason, most of their cars go like stink and can out handle anything from Hyundai Rio to the Porsche Boxster S - which by virtue of their performance - can make people...confident, shall we say.

But, it would appear that BMW North America is looking to re-teach the fundamentals of being behind the Blue Roundeled wheel.

"With elements such as an independent, non-branded micro-site and viral videos, BMW of North America tackles more than just what car to drive as it launches "Relearn to Drive," a creative campaign for the BMW Performance Driving School in Spartanburg, South Carolina, with Austin-based GSD&M. The campaign, which begins Tuesday, June 19, aims to bring the BMW Performance Driving School to life by posing the question, "Who taught you to drive?""

Cheeky, to say the least. BMW has also launched a website for this new program - www.RelearnToDrive.com

[Source: BMW]