BMW's EfficientDynamics: Efficient For Europe, Not So Much For America
Filed in archive by Gunnar Heinrich on October 26, 2007

By Gunnar Heinrich
Hybrids may hog the green limelight, but diesels are saving the planet.
That's what we can garner from CAR magazine's coverage of BMW's new program "EfficientDynamics." And truth in marketing, those two buzz words meshed together in a kind of web savvy SuperSlogan spell more than just hype - to Europeans...
[Sources: CAR, Edmunds, BMWUSA]
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The base U.S. gas powered model - the 328i - manages a less enthralling 30 mpg. But if you're reasoning that a near 40% drop in fuel efficiency means a 40% boost in performance, well, keep reasoning.
The 328i does the standstill to sixty trick about a second quicker but tops out (ungoverned) just 7 mph faster than the 320d at 150 mph. A lot more pain for the planet, little gain for the enthusiasts.
So much for EfficientDynamics working for the Roundel's premium unleaded models.
And since Americans aren't getting any diesel models from BMW this year, environmentally conscientious drivers on this side of the pond will just have to look elsewhere to do their cushioned part in saving our world.
Did someone say Lexus hybrid?
[Sources: CAR, Edmunds, BMWUSA]
BMW Fan? Watch this video >>>
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BMW EfficiencyDynamics Lexus Hybrid 320d 328i Roundel MPG performance fuel economy global warming ga
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