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Buick Shoots for an Eagle

Filed in archive Buick by Jeff Bressler on January 28, 2008

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Tiger Woods looks like he will be taking a big swing at the Buick Enclave. Buick retired Tiger to the clubhouse last season to let its new Enclave speak for itself, talking more about the product then Tiger's endorsement.

Now GM marketing Chief Mark LaNeve is looking for a hole in one bring back Tiger to promote the critically acclaimed Enclave SUV.

To accelerate Enclave sales, Buick has now put Woods front and center. Last week, to coincide with the start of the Buick Invitational, Buick broke two new 30-second spots with Woods talking about what he likes about his Enclave as he glides through forested terrain.

Woods has used an Enclave as local transportation at every tournament he has played in since the car hit the market last year. In 2007, Woods indirectly promoted the Enclave in a spot touting the availability of the onstarlinks navigation system in Buick models.


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Tags: BUICK  TIGER  WOODS  ENCLAVE  GM  SUV  buick  shoots+eagle 

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