New product launches are not exclusive to the North America International Automotive Show. With Detroit Show fever breaking, the temperature is getting ready to rise in Chicago.

February 6th is the date that Dodge will launch the new Challenger at the Chicago Auto Show. Frigid Michigan Spyshots show a muscle car almost similar to the concept that has been floating around for the last couple of years.

Dodge will begin production on the new Challenger, built on the new "LY" rear-wheel drive platform in Ontario, Canada, this spring. Pricing is expected to start around $31,000, although rumors abound that R/T models have already pre-sold in the $50,000 range. A convertible is also expected in the future.