Chrysler announced today that it's launching a new ad campaign that includes lower prices on 12 of its vehicles.
The price reductions are great, the ad campaign reeks of young advertising punks steering Chrysler suits into burning money like an 8 banger burns gasoline. Here's an example of a "New Day - Listen to you spot."

The campaign looks to cast the downtrodden automaker as a company that's listening to consumers and responding with new features. In addition to the ad campaign, Chrysler plans to start an online customer advisory board in the next few months. A customer advisory board? To do what? Take over Cerebrus and liberate the masses? Disingenuous hype.

Advertising will start regionally with this Sunday's Super Bowl and will be clustered around other big events in February, including the Super Tuesday primaries, the Daytona 500 and the Academy Awards.

In addition, Chrysler lowered the prices of features such as entertainment systems and luxury packages on 12 vehicles starting today.

For example, the Chrysler 300 will now offer its Signature Series package, which includes 18-inch all-season tires, heated seats and side curtain air bags, for $2,580 instead of $4,330, and will throw in navigation, a MyGig multimedia center and two-tone trim seats for free.

The Dodge Grand Caravan SE will include Stow n' Go seating at no cost for the first time, which Chrysler says is a $945 value. And buyers opting for the Chrysler Aspen Limited package will no longer be charged extra for a sun roof and rear parking assist camera.

Here's a look at another one of the campaign's new spots.