DaimlerChrysler In A Quandry > What To Do About Name If Chrysler Is Sold?
Filed in archive by Gunnar Heinrich on March 14, 2007

There's something that just does not ring true when the owner of a sparkling new Mercedes-Benz opens the door and finds on the B-pillar
an information plaque that says that the car was manufactured by DAIMLERCHRYSLER. If it were me, I'd probably say, "What the #@$*! I did not just pay $134,000 for a Chrysler!" But that's just me.
Yet there are rumblings back home in Stuttgart from investors that want not only to be rid of the money-losing Chrysler Group, they want a return to the original Daimler-Benz AG - days when Mercedes-Benzes were products of, well, Daimler-Benz AG and not the misnomered "merger of equals."
Company management is being squeezed from both sides on the issue. Still, DCX says that Chrysler hasn't been sold yet and may not be sold so its keeping the name.
[Source: Detroit News]
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