Scuzi? Alfa Romeos To Be Built In China?
Filed in archive by Gunnar Heinrich on April 20, 2007

[Image Source: AutoBlog]
Possibilmente.
According to the resourceful blogging over @ MotorAuthority, Alfa romeo
(and its parent company Fiat, SpA) is considering a partnership with China's Chery Automobile in an effort to break into the PRC's explosive car market. The only thing that worries Alfa's management and the world's Alfisiti is the spectre of an Alfa-Chery partnership that ends up producing some real lemons.
"[W]e have to be sure the Chery plant produces real Alfas and this requires a great commitment on our side both in terms of quality and engineering." Fiat CEO Sergio Marchionne said.
Of course were this 20+ years ago, worries over reliability would likely not have come from the prospect of manufacturing Alfas in China, but the danger of keeping production in Italy! Ah well, how times change.
Still, the concept of non-Italian made Alfas provides a disturbing insight to globalization realities.
[Source: MotorAuthority]
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