Carrying on with today's automotive TV commercial theme - what we have here is an exemplary way to communicate all the strong points of a marque by pitching its strengths delicately, subtly, and smoothly to the unsuspecting viewer.

This (00:31) Audi commercial was very cleverly executed and the advert is likely to stay fresh (unlike the previous example) for some time. An interesting observation > Audi's Japanese rivals were conspicuously absent. lexus could've substituted Mercedes for "comfort".