VW has some of the greatest advertising firms working for them on both sides of the pond. This (00:27) clip shows us that simplicity in marketing can be (and often is) pure genius.

The commerical is set in Britain and demonstrates through a certain singular method of dramatization known well to the make-believe drivers of the world (usually those under 16) how VW's direct shift gearbox (DSG) works.

Though he turns purple, we can be rest assured that the film makers did not permit the kid to explode.