Stella Artois is a 650+ year old Belgian beer brand. Britons are particularly fond of its distinctive taste and the frequency of the company's televised ad campaigns reflect this popularity; despite the fact that the brew tends to be on the pricey side.

To put a humorous light on the expense issue, a series of commercials were produced using satire to soften the fiscal blow.

In the following (and quite funny) clip, a late 1930s BMW 327 cabriolet - a cherished classic among the world's Bimmer fans - meets disaster by breaking the fall of a Stella Artois keg.

As only 1,096 of these special convertibles were made, it is difficult to imagine that the cracked car was the real deal. But then again...

Best to see for yourself.